Mercedes-Benz Made Record Sales in India, Focus on Top Models

Luxury car maker Mercedes-Benz has registered its highest ever sales in India in the first half of the current year. The company has sold 8,528 units during this period. This is an increase of about 13 percent compared to the same period last year. The company has been dominating the luxury car market in the country for the last many years.

Mercedes has been helped by the launch of new and updated models to increase the pace of sales. Apart from models with petrol and diesel engines, the company also has Electric Vehicles (EV). Earlier this year, the company had said that it would focus on the top-end variants. The company is getting strong demand for these variants. Mercedes has vehicles like AMG SL55 Roadster, AMG GT 63 SE Performance and G-Class in this category. Mercedes claims that one out of every four vehicles sold in the country is a top-end vehicle.

Recently the company had told that it has plans to launch four new electric vehicles in India. The company expects India to contribute 25 percent of its electric vehicles (EV) sales by 2027. Mercedes sells four luxury electric vehicles in the Indian market, the EQS, EQB, EQC and the EQS AMG.

The company’s Head of Overseas Region, Matthias Luehrs, said, “We are happy with the performance of our EVs like EQS, EQB in the Indian market. We will have four more vehicles on the way.” When asked about the sales forecast for the EV portfolio in the country, Matthias had said, “25 per cent of our total sales of electric vehicles in the next four years could come from India. The current share of EVs in the company’s total sales in the country is approx. three percent.” Last year, Mercedes-Benz’s total sales in the country grew by almost 41 percent to 15,822 units. The company had told that four new EV models will be launched in the next 8-12 months. These will be a mix of imports of fully built units and fully knocked down units assembled at the company’s Chakan plant in Maharashtra. The country’s EV market is expected to grow at a compound annual growth rate (CAGR) of around 49 percent by 2030.

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