7 Famous Content Types & How to Use Them
Content is the currency of the internet, and there are many content types that brands can focus on to engage viewers, reach new markets, and provide value to customers.
But with all the different content types available, it can be difficult for marketers and brands to know which to focus on. Different content types have different purposes. While some drive traffic, others are about data capture, so it’s important to be smart with your content marketing in order to reap the most benefits from your content.
So let’s take a look at the top 7 Famous Content Types and how you can use them to drive growth and increase sales.
Top 7 Popular Content Types –
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Blog
Blogging has been around for a long time, but the practice has become more sophisticated, especially when it comes to businesses using blogs to engage viewers.
You should create such blogs which are relevant, high-quality, and well-written. They should also focus on topics that your audience finds interesting to build authority, trust, and rapport and drive conversions. Other benefits of a blog are that they are relatively easy to write and publish, shareable, and easily searchable by search engines.
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Listicles
List articles may sound a bit gimmicky, but they are extremely popular. That’s because they’re easy to read, scannable, visually appealing, and—when done right—interesting and highly shareable.
From a content creation perspective, listicles are also easier to write because once you have a topic and a number, all you have to do is research and fill in the blanks. However, this does not mean that you can put together a listicle without putting any thought into the content as it should be informative, relevant, and high-quality.
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Ebook
Ebooks are a type of long-form content created as electronic books that are available in PDF download or HTML format.
This type of content can provide a great outlet for you to share your knowledge and expertise on a given topic. Ebooks have many benefits, including lead generation, establishing authority, growing email lists, and enhancing your overall content offering.
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Infographics
Infographics Websites are one of the most popular pieces of content you can create, and that’s because they present lots of informative (like statistics, research, and other data) content in a visual way that’s engaging, digestible, and shareable.
According to the Content Marketing Institute, there has been a 67% growth in the use of infographics among B2B marketers over the past few years. They can not only help in attracting traffic to your site but can also help in building quality backlinks and increasing your audience.
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Videos
Video is a successful form of content, and 93% of marketers say it is an important part of their marketing, while 78% of video marketers say it has increased sales according to ‘The State of Video Marketing 2021’ report.
Video content has the potential to engage your audience, increase shares and comments, increase conversions, and drive traffic to your website. The types of videos you might consider are interviews, presentations, or how-to, behind-the-scenes, and explainer videos.
From YouTube (read how to rank your video) to Instagram to rising stars, TikTok there are many platforms to share your videos.
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How-to Guides
How-tos and instructional content are similar to long-form blog posts that go into depth through step-by-step instructions on how to achieve a task and build something else.
The content of your guide will depend on your audience and industry, but this type of content is great for sharing expertise, building trust, and growing email lists.
Check out our How-to guides here.
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Case Studies
Case studies are a great B2B content type and use real-life feedback or customer feedback to illustrate common pain points and challenges facing your audience.
This is a good content choice because it demonstrates to prospects how your brand, products, and services can help solve problems they’re experiencing, and it will foster stronger relationships and build trust. Will do
These were the Top 7 Famous Content Types that you could use and grow your business or profession.
Conclusion
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