Royal Enfield Surpasses 2 Lakh Units Sales for Hunter 350, Big Demand in International Markets

Powerful motorcycle maker Royal Enfield’s Hunter 350 sales have crossed two lakh units in less than a year. Launched last year, the motorcycle had crossed one lakh unit sales in February. This is the most affordable and compact motorcycle of the company.

It is the first motorcycle from Royal Enfield to sport 17-inch wheels. Due to this, the experience of running it has also improved. It is powered by a 349 cc engine similar to Royal Enfield’s Classic 350 and Meteor 350. It is also in strong demand abroad. It is being sold in Indonesia, South Korea, Japan, Thailand, Italy, France, Argentina, UK, Germany and Colombia, Mexico, New Zealand and Australia. The company is preparing to launch it in Brazil soon. B Govindarajan, CEO, Royal Enfield, said, “The Hunter 350 is the most popular mid-size motorcycle segment. We are proud to have sold over two lakh units worldwide in less than a year. It is also being well received in the international markets. Backed by our state-of-the-art manufacturing plant in Chennai and our global retail network, we are confident of meeting the growing demand for the Hunter 350.”

Last month, the company’s sales increased by 34 percent to 61,407 units. Royal Enfield sold 50,265 units in the same month last year. Its total sales including exports stood at 77,109 units in June. Royal Enfield is seeing a high demand for motorcycles in the 350 cc capacity. The company has Bullet, Hunter, Classic and Meteor in this range. It sold 68,554 units of 350 cc motorcycles in June. This is an increase of 36 per cent over the same period last year.

However, sales of the company’s 350-600 cc motorcycles declined by around 23 per cent to 8,445 units. Royal Enfield can also start soon in the electric motorcycle category. The company’s electric motorcycle is being developed in association with Stark Future. Royal Enfield and Stark Future have a strategic partnership. Royal Enfield can also make the battery and motor for this motorcycle.

Kashif Ali

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