Hero MotoCorp to Strengthen Position in Powerful Motorcycles, Launches Hero Xtreme 4V

Hero MotoCorp, one of the country’s largest two-wheeler companies, plans to increase its presence in the powerful motorcycles segment. The company wants to strengthen its position in the category above 160 cc. It is also focusing on launching new products every quarter.

Niranjan Gupta, CEO of Hero MotoCorp, said that the company will launch at least one new product every quarter. The company has launched Hero Xtreme 4V on Wednesday. Along with making some changes in its design, new features have also been added. It has been given a new LED headlamp and a powerful fuel tank like powerful motorcycles. Its price is between Rs 1,27,300 to Rs 1,36,500 (ex-showroom). The company has tied up with Harley-Davidson to develop premium products. Hero MotoCorp will compete with Baja-Triumph in this segment.

Along with this, Hero MotoCorp also plans to bring updated versions of its existing products. The company’s sales last month increased by seven percent to 5,19,474 units. It was 4,86,704 units in the same period last year. Hero MotoCorp expects the sales growth to continue in the coming months on the back of a normal monsoon forecast and new launches. The company’s motorcycle sales increased to 4,89,336 units. It was 4,52,246 units in the same month last year. However, its scooters sales declined to 30,138 units as against 34,458 units in the same period last year. The company has sold 5,08,309 units in the country. This figure stood at 4,66,466 units in the same month last year. The company’s exports were down to 11,165 units.

Last month, the company launched the OBD-II and E20 compliant XPulse 200 4V motorcycle. Along with this, Hero MotoCorp has expanded its business overseas by partnering with Motosport SA in Costa Rica, a key market in Central America. Hero MotoCorp’s profit increased to Rs 8.59 billion in the fourth quarter. The company also plans to expand its Electric Vehicles (EV) range. Hero MotoCorp launched its first electric scooter Vida V1 last year in two variants.

Kashif Ali

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